MINI World Record Attempt
A "phygital" first. We created a MINI world record by cramming as many people as we could inside the MINI Countryman digitally.....Participation was easy; create a video of yourself to upload to the MINI installation. Seconds later your video appeared inside the MINI along with thousands of other participants.

One Show - Shortlist
Cannes CyberLion - Shortlist
IAB Creative Showcase - Grand Prix
BIMA - Best Automotive
BIMA - Best Integrated
BIMA - Best outdoor and installation
BIMA - Premium Creativity