We don’t make sense. We make chicken.
Popeyes has never been the quiet one. So instead of trying to make sense of everything the competition was doing, we leaned into what Popeyes does best: making really good chicken. Then we found as many ways as possible to have a little fun with everyone else.
We crashed the wings party.
After 51 years, Popeyes finally added wings in five flavors to the permanent menu. So we couldn’t just join the party. We had to crash it.
We put the DISS in our discount codes.
When the competition gave us something worth talking about, we turned their names into discount codes and gave people a reason to choose Popeyes instead.
